How can you:

- easily estimate website’s SEO?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress quickly.

For a site promoter, data is the single most effective tool. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play s lot with data, neither customers nor the industry will take you seriously.

2. Information tells you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own data to get your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my company because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of SEO marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO apps reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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